A fantastic logo and smart savvy strapline is great. But it’s not going to guarantee that your customer cares.

Rainbow washing is using the logo for marketing purposes to drive engagement or sales without authentically caring about the community.

It’s great when you actually get a nurture email that approaches the situation with a little humanity. Looking to up your nurture strategy game? Here is a great example of approaching this from the outside in.

Whether you are a marketer, entrepreneur or business owner, it can be really confusing to understand the nuanced difference between a unique value proposition and brand positioning. So here is some insight into how they are different and what it takes to have a brand position that doesn’t suck.