Calling all startups, rebels, innovators rockstars & revolutionist
It’s your business. It’s everything.
Don’t accidentally let your customers pass you by.
Stand out.
In today’s world, your option is to stand out or disappear.
Your business is everything. But as a startup or scaleup, the odds work against you. Bigger brands and the status quo are pushing to keep you down.
If you aren’t alone if you struggle to get market share and growth.
In today's noisy world, understanding how your business can stand out from the crowd is essential. Random marketing efforts won't cut it. Focus on strategic actions to move your business forward and stay ahead.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
— Sun Tzu
Strategy first, then tactics.
Startups struggle more with marketing than any other area.
Whether you're a seed-stage founder, launching a product, or growing post-Round A funding, marketing can unlock your business. Still, the reality is that the number one reason most businesses fail is marketing.
It’s easy to believe the hype that all you need to do is post a lot on social media or have a search strategy. However, on its own, social media, SEM or any other tactical activity is not a marketing plan, it’s just noise.
Ensuring you’ve built a strong foundation by understanding your core marketing strategy will set your tactics up for success.
Wondering if this is right for you?
“Will it take a long time to develop my marketing strategy?”
No. We can dive in and get the missing pieces quickly done in a matter or weeks not months.
"We can’t afford the additional expense."
As a Fractional CMO I provide high-level expertise at a fraction of the cost of a full-time CMO. You’re going to get cost savings on benefits, bonuses, and other full-time employee expenses. Instead a senior resource without the headaches.
Plus, more importantly, random marketing activities cost you money without a return. By hiring an expert to build your strategy, you can save money in the long run by avoiding costly marketing mistakes and ensuring a more effective, efficient approach.
“What if I already have a marketing team?”
It takes a village. Often, startups and scaleups hire marketing or social media managers. Bringing in someone with an outside-in perspective to build your strategy only helps your more junior team members succeed. Everyone performs better with a clear focus and a plan to build on.
I’m skilled at quickly adapting to new environments and working with all sorts of team and bring a fresh perspective. My approach is to integrate seamlessly with existing teams through effective communication and collaboration.
"How do we know you have the right expertise and understanding of our industry?"
Startups need marketing and sales geeks. I’ve dedicated my career to all aspects of marketing. Against what you may assume, having a lot of experience outside the industry can be a bonus! Marketers within an industry make a priori assumptions about “what works.” That means they really only know “what worked before,” not what might be best now. Having great marketing skills and a desire to explore and challenge is what you need.
"There’s no guarantee it will work."
Marketing is an art and while nothing is guaranteed what we will do is focus on measurable goals, key performance indicators (KPIs), and data-driven approaches to track and prove the effectiveness of the work we’re doing. You’ll have complete transparency and sign-off the whole way through any project or assignment.
Don’t fall into the trap of “if I build it, they will come.”
Most companies underestimate how difficult it is to get customers to part with money.
Having a trained marketing resource who understands the challenges and pace that startups and scaleups need to operate at, with the training and experience to know what to do, is the only effective way to build the engine that will deliver marketing results.
“If anyone is looking for strategic marketing support I can highly recommend @Toni - I’ve been blown away by her approach, insight and drive. One of the best financial investments I have made in the last 4 years. “
Sarah Whale, Founder and CEO of Profit Impact
You know you need a fractional CMO when:
You can’t afford a full-time hire.
I’m an affordable entry point for seed-stage companies.
No one is leading marketing.
If your marketing activities are being run from different parts of the business or if your sales team is creating their own materials it’s time for someone to unify the activities and set you up for success.
You’ve lost a team member.
Has someone moved roles or taken leave? A fractional CMO can provide short term support while you decide what you want or need to do.