Whether you are a marketer, entrepreneur or business owner, it can be really confusing to understand the nuanced difference between a unique value proposition and brand positioning. So here is some insight into how they are different and what it takes to have a brand position that doesn’t suck.

Surprisingly, only 2.2% of companies have useful value propositions. Your unique value proposition gives you an opportunity to beat the competition and connect to customers, funders and partners faster!